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On this blog page you can read inspiring and recognizable stories of moms and dads (to be) and experts about their special profession. In addition, you can read the fun blogs about our newest items, checklist and tips.

Interview Inez (Webshop Manager)

Interview Inez (Webshop Manager)

  Tell us a bit more about yourself?I’m Inez, 32 years old, Jollein’s ‘webshop queen,’ mom to Charlie (2) and number two is on the way (due Nov ’24). I grew up in a small village in Groningen and recently moved to Zuidlaren, Drenthe. For the past year, I’ve been the Webshop Manager at Jollein. This means I’m responsible for all B2B and B2C webshops. It’s a great place to express my creativity! To stay fit, I also train once a week as an instructor at Mom in Balance, where I teach fitness classes for pregnant women, new moms, and active mothers. How long have you been working at Jollein?Since May 2023, so just over a year now. How would you describe Jollein?I would describe Jollein as a brand fully committed to helping parents experience all those first moments with their baby, with safe, stylish, practical, and high-quality products. I see the passion and dedication in every product, which always makes me proud to be part of it. Within our office walls, we inspire each other and enjoy a very cozy atmosphere. What does a typical workday look like for a webshop manager at Jollein?Every day and week is actually quite different. One week I launch a new campaign, and the next we’re busy preparing the new collection. Never a dull moment!I start my day with a cup of coffee (what else?) and catch up with my lovely colleagues. Then it’s time to get to work: I check all the numbers to see if we’re ahead or behind and if there’s anything notable. Of course, I check my emails, then I have a weekly marketing campaign meeting where we discuss current campaigns and brainstorm new ones. Lunch time! On Thursdays we always order a nice sandwich, the rest of the week it’s usually just a peanut butter sandwich (the whole marketing team has a jar of peanut butter on their desk, lol). We often take a little walk after lunch. In the afternoon, I work on A/B tests or webshop optimizations, like the current choice tool for sleeping bags. Around 4:30 pm, our team always discusses what’s for dinner that evening — great for inspiration — and we also enthusiastically participate in ‘Double Your Salary’ on Qmusic. Throughout the day, I often have meetings with developers about ongoing projects. How do you ensure the webshop is always up-to-date and user-friendly for customers?By continuously gathering data that provides valuable insights. But not just that — I often brainstorm with the webshop developers about how to optimize the site. Our webshop is built on a system that is constantly being updated, so I get to experiment with new tools or features to see what works best for our customers. I also conduct user research from time to time and look at what other webshops are doing for inspiration. Colleagues and even customers regularly give feedback and great suggestions. Can you tell us about a time you overcame a big challenge in your role? How did you do it?My biggest challenge so far at Jollein was launching the new B2B webshop. So much goes into it and so much depends on it. It affects almost every department, but especially how our customers place orders. It involved a lot of coordination with colleagues and external parties. You work with deadlines, and sometimes it’s stressful until the last minute whether everything will work as planned. Sometimes not everything works perfectly right away, which can be hard for my perfectionist brain, but it’s very rewarding that we keep optimizing to make the shop even more user-friendly. What do you enjoy most about working at Jollein?Working with a team of fun, motivated, creative colleagues. That is very inspiring and contagious for me. I always love coming up with campaigns and ideas with them and then seeing them come to life. From campaigns planned months in advance to spontaneous ideas that have to go live in two days. Everyone always thinks in possibilities, and we often get the freedom and opportunity to try new things, which makes it very enjoyable. What is your ultimate relaxation moment of the day?On a workday, that’s the afternoon walk. Closing the laptop, soaking up some vitamin D, and chatting with colleagues — not about work. It’s a nice break and gives me new energy for the rest of the day. I heard you always have Tasty Thursday on Thursdays, what’s your favorite sandwich?My favorite day of the week! We often start the day around 9:30 am by asking “What shall we order for lunch?” My favorite sandwich is usually number one the carpaccio sandwich with truffle mayo, but since I’m pregnant I can’t have that right now. So, I go for the brie sandwich with chutney and walnuts — yum. Webshop tips from Inez: Easily save your favorite products for later by creating a wishlist — just click the heart icon on any product. You can also share your wishlist. Share all the products in your shopping cart with colleagues. Create and share the link generated when you click the share button in the cart. Looking for product info? On the product page, you’ll find detailed information along with beautiful product and lifestyle images.
Interview Tjarda (Visual Merchandiser & Account manager)

Interview Tjarda (Visual Merchandiser & Account manager)

  Vertel eens wat meer over jezelf?Ik ben Tjarda Scholtens, 40 jaar oud en moeder van drie kinderen. Ik ben gescheiden en woon nu samen met mijn vriend en zijn kinderen, dus samen hebben we een samengesteld gezin van zes kinderen. Bij ons thuis is het altijd druk en er valt altijd wel iets te beleven! Hoe lang werk je al bij Jollein?Deze zomer werk ik al vier jaar bij Jollein als visual merchandiser en accountmanager. Hoe zou jij Jollein omschrijven?Jollein voelt als een grote familie. De communicatie is open en alle ideeën zijn welkom — en worden ook echt opgepakt. We werken met elkaar samen om tot het beste eindresultaat te komen. Het is een jong en fijn bedrijf om voor te werken. Hoe begin je met het ontwerpen van de inrichting van een nieuwe winkel? Wat is de eerste stap?Eerst maak ik een plan van wat ik wil verkopen en hoeveel ruimte ik daarvoor heb. Ik kijk hoeveel vierkante meter de winkel heeft en hoe ik die per product wil gebruiken. De grootste fout is vaak dat men te veel producten op te kleine oppervlakte probeert te presenteren, waardoor het onoverzichtelijk wordt. Het helpt om een schaaltekening van de winkel te maken zodat je goed kunt bepalen waar je welke producten neerzet. Wat zijn de belangrijkste elementen die je altijd in gedachten houdt bij het inrichten van een winkel?Rust en overzicht zijn essentieel. Je wilt veel verschillende producten laten zien, maar het moet voor de klant overzichtelijk blijven. Je hoeft ook niet alle producten die een klant vraagt in de winkel te hebben; dat is vaak niet haalbaar. Ga uit van waar jij zelf blij van wordt als je een winkel binnenloopt. Hoe zorg je ervoor dat de winkelinrichting zowel functioneel als visueel aantrekkelijk is?Dat is altijd een uitdaging. Je wilt zoveel mogelijk producten kwijt, maar de inrichting moet rustig blijven omdat de producten vaak al druk genoeg zijn. Functioneel betekent dat de winkel er het hele jaar door netjes en verzorgd uitziet, of het nu vol staat met producten of juist wat leger is. De juiste inrichting maak je met jaren ervaring. Heb je een favoriet project waaraan je hebt gewerkt? Kun je ons er iets meer over vertellen?Mijn favoriete project is het ontwerpen van de nieuwe Jollein meubels, het shop-in-shop systeem dat we nu gebruiken. Deze meubels worden ingezet bij klanten om Jollein zo optimaal mogelijk te presenteren. Dankzij mijn jarenlange ervaring heb ik deze meubels kunnen ontwerpen en het is mooi om te zien dat een goede presentatie ook de omzet verhoogt. Hoe werk je samen met winkeleigenaren om hun visie en merkidentiteit te weerspiegelen in de winkelinrichting?Eerst loop ik zelf een rondje door de winkel om te kijken wat de mogelijkheden zijn. Daarna ga ik met de klant in gesprek over hun ideeën en wat ze willen presenteren. Ik maak een schets van de winkelinrichting. Voor Jollein hebben we een vast shop-in-shop systeem dat we willen gebruiken; hoe de klant andere merken presenteert is aan hen. Ik geef advies en verwerk dit in de schets, maar het is natuurlijk niet mijn winkel. Hoe blijf je geïnspireerd en waar haal je je ideeën vandaan voor nieuwe winkelinrichtingen?Ik loop veel winkels binnen om te zien hoe ze zijn ingericht. Social media bekijk ik op een andere manier dan de meeste mensen. Ook haal ik veel inspiratie uit de natuur en het buiten zijn. Wat is jouw ultieme tip die je meegeeft aan winkeliers voor hun inrichting?“Alles wat aandacht krijgt, dat groeit!”
Wooden Toys from Our New Collection!

Wooden Toys from Our New Collection!

Yes, we’ve added super fun wooden toys to our new collection! All in the amazing Jungle Jambo theme, taking you on an adventurous journey through the jungle with the cutest jungle animals! This collection is packed with fun and imaginative items that not only provide hours of playtime but also stimulate your little one’s creativity. With our wooden toys, you’re also being sustainable, as these items are FSC certified! Wooden Jungle Jambo Toy Train A wooden train is a true classic that never goes out of style. Our Jungle Jambo train takes this timeless toy to the next level with its jungle theme and colorful animals. Watch your little one load the wagons and drive the train around the room, while crocodiles, giraffes, elephants, zebras, and cheetahs happily join the journey. This toy not only helps with learning to steer and brake but also provides endless fun. The Wooden Puzzles Puzzling is also great for your little one’s development. Let your mini explorer discover the jungle with our adorable wooden puzzles. These puzzles, designed for small hands, are easy to assemble thanks to the thick puzzle pieces, making them simple to pick up and move around. Fun Stacking Stacking is not only fun but also essential for your mini’s motor skills development. Our tumbler stacker and stacking tower are perfect for encouraging these skills. With cute animals like cheetahs, zebras, and crocodiles, and trendy colors such as Lavender, Caramel, Ivory, and Ash Green, these stacking toys fit perfectly into any interior. Ready, Set, Race! Vroooom! Our crocodile and elephant on wheels guarantee fun playtime, both at home and on the go. These animals are easy to hold, even for little ones as young as 1 year. And if your baby is still too young to play with the cars, they make perfect decorations. These toys match perfectly with the rest of the Jungle Jambo theme and make great (baby) gifts. The Jungle Jambo Block Spin Puzzle Mix a rebus with memory, and you get our fantastic block spin puzzle! This puzzle challenges your little one to rotate the four cute jungle animals — giraffe, zebra, cheetah, and crocodile — into the right position. It’s not only a lot of fun but also great for recognition development. Learning to Sort Our wooden sorting box in the Jungle Jambo theme offers a fun challenge for your little one. Let them sort the seven different animals into the correct slots and enjoy hours of playtime. This also helps develop fine motor skills! With our newest wooden toy collection in the Jungle Jambo theme, we bring joy to your little one’s life, contribute to a sustainable future, and stimulate development. Discover these amazing items and let your little one enjoy endless adventures in the jungle! Which one is your favorite?  
Everything You Need to Know About the Playpen: Mattresses, Playmats, and Storage Options

Everything You Need to Know About the Playpen: Mattresses, Playmats, and Storage Options

A playpen is almost a must-have for every new parent. It offers a safe and comfy spot for your baby to rest or play, while you have your hands free for other tasks. But when setting up your baby’s playpen, you’ll quickly find there are lots of choices to make. What do you actually need? In this blog, we’ll guide you through all the essentials—from playpen mattresses and playmats to fitted sheets, storage bags, and bumpers. What Is a Playpen For? A playpen is a safe play and nap area for your little one. It’s perfect for tummy time, which helps develop core strength and motor skills, and it gives your baby a clean, pet-free space to explore. You can choose from round, rectangular, or square playpens and accessorize with soft essentials like a playpen mattress or a playmat (or both!). Not sure what’s right for you? Let’s break it down. Playpen Mattress vs. Playmat: What’s the Difference? There’s no right or wrong—just what suits your baby best. A Playpen Mattress (like our Jollein ones) adds softness and support. Ideal for short naps and for keeping your baby safe from bumps. A Playmat—like the Bouclé, Basic Knit, or Pure Knit Playpen Mats—is designed for active play and tummy time. Slightly firmer, it supports movement like rolling over and pushing up. Pro tip: You can also layer them! Place a Playpen Mattress underneath and a Playmat on top for extra comfort and an inviting play space. Fitted Sheets for Playpen Mattresses Keep your mattress clean and cozy with our Jersey Fitted Sheets. Made from 100% jersey cotton, they’re super soft, breathable, and skin-friendly. The elastic edges ensure a snug fit, and they’re machine washable and colorfast—perfect for everyday use. A must-have for keeping your playpen mattress fresh and hygienic. Our Favorite Playmats Turn your playpen into a stylish eye-catcher with one of our signature Jollein Playmats: Bouclé Playmat – Super soft and fluffy with a modern teddy texture. Pure Knit Playmat – A luxe, knitted texture that fits perfectly in any calm, neutral interior. Basic Knit Playmat – Simple, soft, and timeless—great for any space. Available in round, rectangular, and square designs, and in trendy Jollein tones like Naturel, Ash Green, Storm Grey, or Rosewood. Smart Storage: Playpen Storage Bags Keep your essentials close at hand with a Playpen Storage Bag. These handy bags attach to the side of the playpen and are perfect for storing diapers, wipes, pacifiers, toys, and more. Check out our favorites: Bouclé Playpen Storage Bag – Soft, cuddly and stylish. Corduroy Storage Bag – A trendy touch with ribbed fabric. Soft Waves Storage Bag – Adds texture and a modern twist. They tie easily to the side with ribbons or loops and keep your living space neat and organized. Extra Comfort: Playpen Bumpers Make your baby’s space even safer and more snug with a Playpen Bumper. These soft protective edges shield your baby from the hard wooden bars of the playpen. They add both comfort and style, plus they come in colors that match your playmat or storage bag. Try a Bouclé Playpen Bumper for that cozy teddy vibe or choose a quilted floral print for a softer, classic look. Style Your Playpen Your Way Styling your playpen is so much fun! Mix and match your favorite colors and textures to suit your home. With a soft Playpen Mattress, a cozy Playmat, a fresh Fitted Sheet, a clever Storage Bag, and a comfy Bumper, your little one will have the perfect space to rest and play. 🛒 Explore all playpen must-haves at Jollein.com and create your dream setup today!
Summer checklist: baby essentials you definitely want to bring on vacation!

Summer checklist: baby essentials you definitely want to bring on vacation!

Summer has finally arrived! Maybe you’ve already booked your holiday and are counting down the days, or you’re already busy packing. Going on vacation with little ones can be an adventure in itself. Of course, you want to bring all your favorite baby items in your suitcase! To make it a bit easier for you, we’ve put together a Jollein summer essentials checklist full of baby items. This way, you’re sure to have our most handy items with you at your holiday destination and won’t forget a thing. Time to enjoy! Eating and Drinking Sleeved bibs are indispensable on vacation. Your little one will love to munch independently, and on holiday there’s plenty of time for that. Whether it’s watermelon during a picnic or chocolate spread at the campsite breakfast, the last thing you want is all your light vacation clothes getting dirty — and you having to do laundry while on vacation! Also bring along some regular bibs. Jollein’s silicone cutlery is a must-have too, perfect for breakfast but also handy for the beach or poolside. Sleeping Comfortably In warm climates, a nice summer sleeping bag is a must. Jollein’s summer sleeping bags are the perfect solution, providing every little one with a comfortable night’s sleep, even in warm temperatures. Don’t forget to bring a soft fringe blanket—great for drying your little one off, using as a towel, or as a picnic blanket. Protect your mini from mosquitoes at night with one of our mosquito nets. Days by the Water Vacation also means days by the water, splashing and swimming. Use Jollein’s super cute terry cloth items to dry off quickly after swimming. Choose from beautiful bathrobes, ponchos, and capes in solid colors or the terry stripe variants in Wild Rose or Olive Green. The soft terry fabric is gentle on delicate baby skin, super nice! Also use our muslin cloths for quick drying. On the Go Are you flying for a while or driving a long way to your destination? Then you definitely need some fun toys to keep your mini entertained and happy! Choose our Deep Sea activity cube with fun tags, sounds, mirrors, and a handy hook to hang on the car seat, for example. You can also use our Buggy Organizer bag to keep all your stuff organized. On the road, you’ll often face diaper changing challenges. Make sure your mini can always lie safe and clean during changes with one of our changing mats. Our trendy changing mat in linen-look twill is the perfect companion for busy parents on the go! A diaper clutch is also essential on your holiday. It helps you keep all your small items like diapers and sunscreen well organized. Last but not least: the silicone pacifier holder. On vacation, you’ll be off on daily adventures — exploring towns, visiting new beaches, and browsing markets. With our silicone pacifier holders, you won’t lose your mini’s pacifier on the go. Download the printable version of the summer checklist here!
Baby slaapzak van Jollein

Dreaming Big since 1973: Over 50 years of baby sleeping bag expertise

Welcome to the world of Jollein, where we've been creating the most beautiful, safe, and comfortable baby sleeping bags for over 50 years. Our journey began in 1973, and we haven’t stopped innovating since. Jollein has become the expert in baby sleeping bags. With more than half a century of experience and innovation, we’ve mastered the art of designing these essential products. The birth of a brilliant idea In Germany, moms (to be) were busy shopping for baby sleeping bags. Wim Sr. found this inspiring. While holding one in his hands, he had a brilliant idea: with just a few small changes, this could become the perfect sleeping bag for babies. He immediately went into his sewing workshop and brought his idea to life. Just two days later, the baby sleeping bag was born! 50 years of excellence and passion Since 1973, Jollein has been on an impressive journey. We've grown into the go-to brand for baby sleeping bags, and our decades of experience and innovation have led to a perfected product. We understand how important a good night’s sleep is—for your baby and for you. That’s why we pour love and expertise into every product, so the whole family can enjoy some well-deserved rest. What is TOG and why does it matter? TOG stands for Thermal Overall Grade and measures how insulating bedding is. It helps you choose the right sleeping bag based on the room temperature, ensuring your baby always sleeps comfortably and safely. The colder the room, the higher the TOG rating should be—and vice versa. This system helps create the ideal sleep environment for your little one. Tip: Never add TOG values together. The air between layers provides extra warmth, which isn't reflected in TOG ratings. Trust your instincts and use common sense alongside these guidelines. Our Sleeping Bags Newborn Cocoon / WrapperHelp your newborn feel safe and snug with our baby wrapper. This lovely cocoon is perfect for babies aged 0–3 months and provides the warmth and comfort essential for a good night’s sleep. These gorgeous wrappers will be back in stock soon! Summer Sleeping BagLet your little one sleep cool and comfortably during warm summer nights with our breathable, lightweight summer sleeping bags. The soft fabrics and refreshing designs provide a relaxing sleep experience—so both you and your baby can enjoy peaceful nights. Sleeping Bag with Detachable SleevesOur versatile sleeping bag with detachable sleeves is perfect for every season. With a TOG rating of 3.0 for cold winter nights and an adjustable TOG rating of 2.0 for cooler spring and fall evenings, this sleeping bag always provides just the right amount of warmth. Your active little one stays comfy and secure—for a restful sleep. 4-Season Sleeping BagThe ultimate sleeping bag for your baby! Our 4-season sleeping bag is ideal all year round. Easily transform it from a warm winter sleeping bag into a breathable summer version with the removable inner layer. Subtle prints and soft fabrics create a soothing and cozy sleep space—perfect for wriggly little ones. At Jollein, we're passionate about offering the best sleep solutions for your baby. Our decades of experience and commitment to quality, safety, and comfort make our baby sleeping bags the perfect choice for peaceful nights. Need help choosing the right size? Use our size chart to find the perfect fit for your mini!